Paul Alex and Gedam Tekle manage the innovative business, MerchantAutomation.com, a venture designed to assist entrepreneurs in establishing their own credit card terminal businesses, providing them with a sustainable source of passive income.
MerchantAutomation.com offers a comprehensive service to entrepreneurs, helping them set up credit card terminals in small businesses. The program includes education, the actual credit card terminals, technical training, and even lead generation for locations.
This “done with you” concept has already garnered significant attention and success. “Our services include education, the actual credit card terminals, technical training, and we even provide the actual leads and locations for our clients,” shares Gedam Tekle.
The inspiration behind MerchantAutomation.com stems from Paul’s extensive experience in financial technology and a desire to create solutions that drive financial independence.
His journey into the digital payments industry began with his work in law enforcement, where he first ventured into the Automated Teller Machine (ATM) business. This initial success and his subsequent ventures laid the foundation for MerchantAutomation.com.
“My transition from a detective to a multi-millionaire serial entrepreneur was driven by a deep-seated passion for problem-solving and a desire to make a significant impact beyond law enforcement,” emphasizes Paul.
Launching MerchantAutomation.com was motivated by a desire to help other entrepreneurs achieve financial freedom through a reliable and profitable business model.
“The entrepreneurial world appealed to me as a dynamic platform where I could apply my analytical abilities and attention to detail in new and exciting ways,” comments Paul. Paul and Gedam’s venture into digital payments is a testament to their ability to innovate and adapt to new opportunities.
Since its launch in February 2023, MerchantAutomation.com has achieved remarkable growth. Partnering with an Independent Sales Organization (ISO) out of Los Angeles, which has been in business for 15 years and generated over $170,000,000 in revenue, has provided a solid foundation for this venture.
MerchantAutomation.com has already achieved over $8,000,000 in revenue and serves more than 600 clients. This impressive growth is due to the extensive services and strong support system provided to clients. “Our ‘done with you’ concept has been key to this success,” says Paul.
The challenges of starting a business, particularly in the merchant services industry, are significant. Paul highlights the importance of understanding the complexities of financial transactions, building trust with clients, ensuring compliance, and offering competitive services.
“Building a client base and ensuring compliance with standards like PCI DSS are crucial,” he advises.
Paul and Gedam’s vision for the future of MerchantAutomation.com includes expanding its reach and improving its services to support even more entrepreneurs. The dynamic duo’s commitment to continuous improvement and innovation is evident in the way he runs his business.
“The goal is to reach a wider audience, providing more people with the tools and insights they need to achieve their personal and professional aspirations,” he shares.
MerchantAutomation.com represents the pinnacle of Paul’s entrepreneurial journey, combining his experience in law enforcement, financial technology, and digital marketing. His story is a testament to the power of resilience, adaptability, and a commitment to continuous learning.
“Embrace a growth mindset. Be open to learning new skills and continuously improving,” he advises aspiring entrepreneurs.
For those looking to start their own business, Paul and Gedam emphasizes the importance of having the right mindset. Resilience, adaptability, strategic thinking, and emotional intelligence are key components of entrepreneurial success.
“Success often takes time. Be prepared for gradual growth and stay persistent in your efforts,” Gedam Tekle encourages.
Paul’s journey from a narcotics detective to a successful serial entrepreneur is a powerful example of how transferable skills and a willingness to embrace new opportunities can lead to significant achievements.
Paul and Gedam’s dedication to helping others achieve financial freedom is at the core of MerchantAutomation.com’s mission. “If we can do it then anyone can do it,” Paul expresses. Take the first step towards financial freedom and join the growing community of successful entrepreneurs at MerchantAutomation.com.
