Building and maintaining a strong online presence is an essential part of marketing in the information age. In fact, having a strong online presence is no longer optional for success: it’s mandatory.
A digital presence gives any brand an ideal platform to communicate with consumers. It gives them the opportunity to set the narrative on who they are as a brand and set themselves apart from competitors. What’s more, a strong online presence—one that reinforces the brand, showcases what they offer and explains any important changes—can quickly turn simple searchers into customers.
Sounds interesting? That’s when Maggiore Marketing comes in! The business is a digital marketing agency that aims to help brands establish a strong online presence and become leaders in their respective industries. They work closely with clients to understand their business goals and objectives to develop and execute digital marketing strategies that help them achieve all their goals.
Maggiore Marketing leverages various digital tools to gather and analyze data, which can provide valuable insights to support the decision-making process for clients. By using tools like analytics platforms, social media listening tools, and other digital marketing technologies, Maggiore Marketing can help clients understand their audience, monitor the effectiveness of their marketing efforts, and make data-driven decisions to optimize their overall strategy. This approach can lead to more informed and effective marketing decisions that drive results.
The company operates with a dual presence, with headquarters located in Chile and a legal entity established in Panama and the United States. Their team is also proficient in three main languages: Spanish, Portuguese, and English, which allow them to communicate effectively with clients and audiences from diverse regions and help brands establish a presence in different markets.
The founders of this successful business are João Maggi and Anderson Spina.
Joao is a persevering and brave Chilean, passionate about learning, with an inquisitive mind and who has traveled a lot. He specialized in Consumer and Market Research. On the other hand, Anderson is a Brazilian who loves communication and marketing. He has worked for different agencies and large customers helping them with their digital marketing needs. Thanks to his dedication and passion for his work, Anderson has always stood out from the crowd.
Anderson’s and Joao’s success stories have not been easy at all. Quite the opposite. Both have had to overcome great challenges, obstacles and hard moments. They lost their mothers at an early age and have had to persevere and get ahead no matter the circumstances. In fact, Maggiora Agency is the result of their determination and tenacity.
Anderson and Joao founded the agency in April 2020, in the midst of the COVID-19 pandemic. Despite having been a fairly risky movement, it had an incredible success. Currently, Maggiore Agency has quickly gained a reputation for its innovative approach to marketing and commitment to delivering results for its clients.
What’s more, they have a multicultural team, which brings diverse perspectives and experiences to the table when developing marketing strategies, and their owners are LGBTQIA+ and Latin individuals. Joao and Anderson are truly committed to diversity, inclusion and representation in the workplace and in the marketing industry!
“Maggiore differentiates from their competition by offering a personalized and innovative approach to their clients’ needs. We focus on providing a customized service that fits their clients’ specific goals, rather than offering a one-size-fits-all solution. Our team is made up of professionals with diverse backgrounds and skills, which allows us to approach projects from different perspectives and come up with creative and unique solutions”, the founders explain.
They offer a wide range of services, such as market research, digital marketing strategies, creative design, social media management, website development and optimization, analytics and reporting, paid media management and more!
In only two years, they have worked with large companies such as Bayer and GSK/Haleon in the US, Sanofi Pasteur in Central America, Caribbean, Andean and Chile, Procter & Gamble Latin America, Alyan Winery, Florela Regalos and Bora Pro Chile Travel Agency in Chile, just to name a few.
“Landing such big clients is a wonderful milestone for us, as it is proof of a high level of expertise, trust, and success in the services that the agency provides. By serving these clients, Maggiore Marketing have developed strong relationships, a deep knowledge of their industries, and a track record of delivering effective marketing strategies”, Joao and Anderson share.
They also advise all entrepreneurs who are looking to start a new business to be passionate about what they do, to always seek knowledge and to not be afraid to fail. For Joao and Anderson, passion is an essential component of success. In that sense, it is critical to enjoy what you do because it will keep you motivated during difficult times! They also emphasize the importance of being curious and constantly learning in order to stay ahead of the curve in this constantly changing business world.
“Success means realizing our vision of becoming a global agency with operations spanning the Americas and the rest of the world. We want to be the leading company in the digital marketing industry, providing high-quality services to clients all over the world. We believe that success is measured not only by profits, but also by building a global brand that provides value to its customers”, they add.
Despite all the work that they have already done, Joao and Anderson are not planning on slowing down any time soon! They are looking forward to an exciting year of growth, as they describe their goals for 2023 below:
“The company is increasing its workforce by 40% for this year. We will be working with more projects with current clients like Bayer, and we recently signed a contract with Procter & Gamble Latin America, resulting in significantly more work in the pipeline. Maggiore is actively prospecting new clients in the US and Latin America, specially in Chile, hoping to have a positive impact on the physical market in which we operate. The company is also investing to streamline processes and make our services more efficient and effective. Maggiore’s team is dedicated to providing high-quality service and exceeding clients’ expectations in all of our projects.”
Without a doubt, their story is a source of hard work and inspiration not only to entrepreneurs, but to all of us! To find out more about Maggiore Marketing, check out their website here. You can also follow them on Instagram here.