Rejecting Cookie-Cutter Approaches: How Shawnte Mckinnon of Mckinnon Strategic Consulting Group Tailors Solutions to Her Clients

Rejecting Cookie-Cutter Approaches: How Shawnte Mckinnon of Mckinnon Strategic Consulting Group Tailors Solutions to Her Clients

In the face of adversity, many bow to challenges. For Shawnte Mckinnonn, however, this has never been her reality. Considered a modern day renaissance woman, Shawnte is a veteran of the United States Air Force, a media personality, an author, a minister, a contributing writer and a financial professional for over 15 years. On top of all of it, she heads the Mckinnon Strategic Consulting Group, a consulting firm that provides tailored business strategies for entrepreneurs, nonprofit organizations, small businesses, and corporations. 

“I’m the girl that never gives up. Life has thrown unimaginable curve balls my way. Some that are very hard to recover from but yet I never gave up. I tend to bring disruption to the status quo sometimes unknowingly. This ability seemed as a blessing and curse at times. As I’ve always said, if you are a change agent, the culture will fight against you,” Shawnte outlines. 

Her success in many different fields comes from her prioritization of flexibility and wide breadth of skill sets. Shawnte has vast experience in grants, accounting, finance and operations, in both the private, nonprofit and corporate sectors. 

“In these roles, I learned very quickly there’s no one size fits all approach to sustainability in business. It’s important to have a transient advantage when market demands change, particularly in times of an economic downturn. This is why our solutions from Mckinnon Strategic Consulting Group are tailored to our clients needs,” Shawnte says.

Shawnte’s business centers their strategies around the operations, accounting, and financials of an organization to strengthen the core of their client’s business to promote sustainable growth and revenue retention. By providing these services through consulting and coaching, Shawnte is able to prepare her clients to have a transient advantage within their business to stay competitive and keep skin in the game in any economic climate – again, reaffirming that flexibility is a core value of Shawnte’s personal and professional life. 

“The biggest differentiation is that my consulting firm provides tailored solutions. We do not take the cookie cutter approach because we understand the need for a transient solution,” Shawnte explains. 

Resilience in the face of adversity has proved ever more important in a post-pandemic world, as Shawnte has seen first hand. 

“The pandemic resulted in the permanent closure of roughly 200,000 businesses in the U.S. This was an external risk that most businesses weren’t prepared for. Having a consultant in place could have saved many organizations from shutting their doors permanently. My business is positioned to help entrepreneurs, small businesses and nonprofits to survive even when those risks are out of their control,” Shawnte says. 

Keeping motivation high with such difficult challenges comes only with Shawnte’s passion for business and helping others overcome their own obstacles. This also comes with Shawnte’s self confidence of knowing that there’s a place and need for her work and skills. 

“I have a passion for business hence why all of my degrees are in business administration. For as long as I can remember, I advised people on how to start a business and help cultivate it. I watched people take the tools and resources I offered and soared. I did this in my professional life as well as personal. I have the knack and gift to help people to succeed. I know there is a need for my skills and experience,” Shawnte says.

Within the next year, Shawnte is working with burgeoning entrepreneurs to help them enter the world of business, as well as bridging economic gaps and bringing experts together from around the world to help business owners and executives scale their business on a global level. 

To stay up to date with the latest news and projects from Shawnte and Mckinnon Strategic Consulting Group, be sure to check out their website and give Shawnte a follow on Instagram