Getting a good night’s sleep is incredibly important for your health. In fact, it’s just as important as eating a balanced, nutritious diet and exercising. Sleep is an essential function that allows your body and mind to recharge, leaving you refreshed and alert when you wake up. Healthy sleep also helps the body remain healthy and stave off diseases. Without enough sleep, the brain cannot function properly. This can impair your abilities to concentrate, think clearly, and process memories. The truth is that sleep is truly interdisciplinary because it touches every aspect of health!
In that sense, Just Rest Rituals is a brand of mattresses and products focused on providing rest, health and well-being through good sleep. For them, sleeping is a ritual of reconnecting with ourselves and slowing down, that is why they develop solutions from the concept of Slowdown Rituals through their mattresses, pillows, and rest rituals.
The head behind this successful brand is Maria Juliana Norato and she started the business because she wanted to solve two great problems of the contemporary world: burnout and anxiety. As she says, people are not aware of how important it is to give the body quality of life, and this can only be obtained by sleeping well!
“If your mind does not rest your body will scream through many diseases. I run a brand that belongs to the Wellness economy territory. We seek to turn moments of sleep into a ritual of deceleration, transporting the user to states of calm inspired by the elements of nature. Remember that if your mind does not rest, your body will scream through many diseases”, Maria Juliana shares.
Just Rest Rituals focuses on caring, and they do it through various forms. They take care of people through products that guarantee well-being. They also take care of their community through the generation of jobs and the recognition of the traditions and culture that surrounds them. In addition, they take care of nature by guaranteeing clean supply chains that mitigate the impact generated by the manufacture of wellness products, creating awareness in the consumer and in the manufacturer.
“The brand was born in 2021 thanks to a great man, Dr. Justo Guarin, a visionary man who, with his life story, his example and his wise words, has inspired and driven me to keep going despite the obstacles”, Maria Juliana adds.
They stand out from the crowd because of the philosophy behind the brand and the high quality of their products! Just Rest Rituals makes a concrete commitment in the midst of the accelerated digitization of our lives, and that is the reconnection of our human essence with nature through well-being.
“We discovered that resting had never been so difficult. Our minds are not in the here and now, they do not sleep because they are trapped between thoughts of the past and the uncertainties of the future. Now more than our bodies, it is our minds that need rest”, Maria Juliana details.
Maria Juliana understands all the challenges involved in starting a new business, because she experienced them firsthand. For her, discovering the exact purpose of the business, positioning it in a market as competitive as the current one and showing yourself as an authoritative brand, recognized in the market, are some of the most important challenges that every entrepreneur faces.
“If you are looking to start your own business, I advise you to try it, nobody will do it for you. run after dreams and never lose sight of your goal. You will never know how far you can go if you don’t take the first step!”, she advises.
Despite all the work that Maria Juliana has already done, she isn’t planning on slowing down anytime soon. In fact, she has some great plans for 2023:
“I plan to make the philosophy of the brand known, so that people become serious about sleeping well and investing in their well-being. I want everyone to believe in what Just Rest believes. I’m also looking to expand the business by opening stores in Florida and entering the market in other countries.”